Click Funnels™ became so popular with one big catch: you can run a successful business with their tools and ditch your website.
It’s cheaper, more efficient, and creates less headache such as SEO concerns.
But can you ditch your website if you have a good set of sales tools that bring leads to you?
Web design will never exist the stage of digital marketing — I can guarantee you that. I can also boldly predict that company websites will become more important as technologies develop.
There are four reasons (I mean, four reasons is A LOT in the business world!) why your business needs a website — a good website, to add on the top.
So keep scrolling.
Reason 1: Credibility — The Sales Life Cycle Calls for A Website
I don’t know about you, but I never, ever give my money directly through a landing page or a funnel.
If I see a business that I’m interested in, I will go google their website.
If I clicked on someone’s funnel, chances are I will go search for their site right away.
Here’s the juice:
Websites, even in an age where new technologies are getting into the spotlight almost every day, remains one of the most formal and trustworthy sources of information besides news articles and press appearances.
Which leads to a simple statement:
A company website is your credibility.
Having a careless website means you don’t care about your users’ experience when they are not talking to you in person. It shows me:
Well, you probably don’t want me to be your client that much. Or else you’d give me a website that’s at least easy to navigate through, and provides me information.
On the other hand, you got a head-start on digital-marketing if your site is simple, user-friendly, responsive and engaging (I call it the SURE rule for web designers).
Reason Two: Formality — Do You Care About Your Business?
When you attend a business event, how do you dress?
Business attire. Correct?
(Unless sportswear or casual clothes is your brand identity, and you are going full-on for it.)
But you get what I’m saying: we have formal clothes for formal connections. Similarly, if you are serious about your business, you should think about formality as part of your strategy.
What is included in business formalities?
Press presence, local engagement, and most straight-forward: a business website.
If you are a traditional business, you will have a fixed location, and you will probably promote that location, so people know. Similarly, in the digital world, your website is your “storefront.“
Will you eat at a restaurant whose floors are covered with grease? Or a leasing office with only a few photos of residences on their wall? Where I lived before, those businesses were so shady that they were often cover-ups for illegal activities.
Along the same line, if you lack the formality that shows that you run a genuine, serious, decent business, you will lose customers, not to mention leads.
Now, which one is more approachable?
to have your business covered by New York Times, Forbes or Fox Business?
Or to have a professional website?
Reason Three: Efficiency — Gain Exposure in an Affordable Way
Good luck in the SEO battle with that funnel.
Here’s a fact: Google loves websites.
Here’s another fact: Google loves optimized, content-rich, and well-structured websites more.
Exposure in the real world often comes with monetary investment and a lot of effort. The traditional PR field is challenging and requires a very high-scale skillset for someone to succeed. News release, interview articles, TV and radio promos… the work behind these campaigns is enormous, to say the least.
In the meantime, a website is efficient, affordable and manageable. It can bring you online exposure that reaches more people that brings more returns in the long run.
Now, a website is not a cheap investment. It is mostly a one-time investment if you exclude maintenance cost. Sometimes it goes up to 10 grand or more, but most businesses only require what is called a “front-end” website that doesn’t contain complicated back-end technology, significantly bringing down the cost.
Reason Four: A Sense of Support — The website knows how far you’ve come
There is more to the website than what people see on the front.
In the back, it documents almost every step of development your business goes through. In other words, the website knows how far you’ve come.
Do you remember the very first website you’ve had? It probably wasn’t even a site, but a platform for you to post stuff, right?
I remember those days, trying to find my post on the front page, and hoping the platform would allow more customization to my posts.
Then I had my first website: a crappy, sad-looking little blog.
But who cares? It is still mine, 100%.
And that was a big step in accountability and personal growth.
Today, I own an artist website to display all my works. I own my business website off which you are reading this blog. Both of these sites keep my drafts, ideas and future development brainstorming scratches on the back end. They visualize my thought process and show me how much I have grown — from nothing.
And this sentimental aspect of owning a website is frequently overlooked.
When we are talking about building a healthy business and taking care of our own mental health, we ignore that the company website itself should bring us joy and a sense of achievement.
Why is that?
In my other article, I mentioned that one of the biggest mistakes people make when thinking about marketing, is forgetting marketing is about themselves.
Your company website is about yourself as well. It is the vital piece of visual materials that interprets how you view yourself as an individual and a business owner.
It reminds you where you started, where you are at, and what you want to become.
It helps keeping you on track.