Brand Development Strategy
Storytelling is no longer a buzzword when you use our systematic approach to develop your brand identity. Your competitors are repeating what other people are saying. You, on the other hand, are about to stand out of the crowd.
How to Create a Brand
The simple answer is to have your business talk like how you, your cousin, or your best friend would. Treat your business as an organic creature with feelings, dreams, and challenges. Because the last time we checked, humans were still having real conversations with humans, whether it’s over a screen or not.
You may give orders to your Alexa, but you sure ain’t consulting it for emotional difficulties. (But you can ask it to direct you the right way. That’s part of the SEO game now, if you didn’t know.) Therefore, if your business sound like an auto-generated blob, don’t expect your well-informed audience to take what you say seriously.
And that is why you need a brand development strategy that guides you in each step. That strategy should teach you what to say, what tone to use. It tells you who you are talking to, who your audience is, and what they care about. The same strategy defines, develops, and distributes your brand to the vast world.
What is a Brand?
“ A brand is what others think your business is (business brand) and who you are (personal brand).”
This Forbes article is the best answer you need for that question. In short, a brand is what others think your business is (business brand) and who you are (personal brand). Do you notice something? Indeed. The brand is in your audience’s mind, not yours. You could do all you want with design, colors, and creating a vibe. Trust me, your audience may have a completely different idea of what your brand is than yourself.
Go on any major social media platform, and you are instantly overwhelmed by influencers babbling about their expertise. Notice something? Many of them sound similar. The biggest issue with today’s internet is a lack of personality, no matter how much people talk about being unique. In an ideal world, you say one word, and someone should immediately relate it back to you or your business, because… Well, that’s what you’re about!
Are you trying to develop a business or personal brand?
What does Brand Identity Mean?
“A brand identity is the visual elements that make your business what it is. ”
A brand identity is the visual elements that make your business what it is. This includes the palette, typeface, logo, and all other design elements. It is the look and feel of your company, so be sure you think over a few key elements before developing a brand identity.
For example:
What’s your target audience demographics?
What kind of visual elements appeal to your audience the most?
Do they have any specific “turn off” points? Are they bored with certain aesthetics in your industry?
What visual image do you think your business needs?
Keep in mind that a business brand identity, a personal brand identity, and your personal visual preferences are different. They may be internally and visually related. However, they are, ultimately, independent.
Business Brand Development
Break the industry noise with a brand that stands out. Say goodbye to fluff and auto-generated logo and brand guidelines. Think about how much effort and energy you’ve put into your business. Do your logo, message, and content reflect your dedication?
Brand Identity Design
We walk the walk and walk it with you. We will hear you and your expectations out before getting down to work. Whether you are looking to develop a new brand or considering rebranding, we’ve got a solution for you. Our brand identity design includes:
Multi-purpose logos
Color, typography, and visual element
Print marketing collateral, including brochures, banners, business cards, etc.
Digital marketing collateral design, including social media templates, email templates, website, etc.
Guideline for your brand voice & tone
Need something else? Talk to us.
Identity-Driven Marketing
How do you stand out from your competitors? By being you — because there is only one of you. Our unique identity-driven marketing strategy helps you build a distinguishable brand in the digital world. The strategy covers:
Business brand development
Audience persona analysis
Keyword (SEO) strategy
Content marketing strategy
Social media and email marketing strategy
Check out what our clients say about our unique approach to comprehensive marketing.
Personal Brand Development
Having a personal brand doesn’t mean you need to become one of those LinkedIn influencers who sound like a broken record with no correct grammar. Hell no. This term got a bad name because people don’t know what they’re doing — thank goodness we do.
Personal Brand Strategy
Your strategy is the make-and-break point to a successful online brand. It determines whether you vanish into fluff or standout like a supernova. We use a mission-driven structure to build a strategy that covers
Your voice and tone
Your core topics with a focus on multi-channel optimization
The right people you should connect with
The platforms you’d benefit the most from
A full brand guide covering all your design needs
A content strategy matching your audience journey
Branding on LinkedIn
Perhaps you want to leverage your personal image for your business. Or maybe you want to build an influence network among high-value prospects. Regardless, you need a brand development strategy for LinkedIn.
LinkedIn is the most powerful networking platform for entrepreneurs and professionals alike. Learn our strategy that allowed us trending on multiple hashtags. Better: let us design an action plan for your LinkedIn growth.
Featured Brand Development Services
Take a look at our featured services on brand identity design and brand strategy development. Tell us what you are about. Then, leave the hard work to us.
Brand Guidelines
You cannot develop a brand identity without a brand guideline. Also known as the “identity guide,” this document should be a core part of your business plan. Let us help you develop a brand identity guideline. We will paint your business the way you want your audience to see you in.
Web Development
A website is your digital HQ in today’s world. There is more than SEO and getting seen as having a website. You wouldn’t go to a networking event in pajamas, then why would you roam the web naked? Be professional online and offline. For isn’t that what you are?
Graphic Design
From business collateral to eBooks, to social media graphics. Anything you can think of, we create. Even better — we will look into your existing creative collateral and let you know what we think would bring you more value. Why? Because “caring” is not just a pitch line we use.
Social Media
Maybe you really do have the time and knowledge to manage your company’s social handles. But do you really want to invest your time there instead of scaling your business? We have a secret model that quadruples your social media marketing efficiency. So hear us out?
First Consultation On Us
Questions? Concerns? Or simply want to find out more? How about we cover your first consultation? Claim your fact-finding session today with no strings attached. Because we guarantee you’d come back for more. That’s how confident we are.