SEO Strategy
It’s impossible to survive in the digital world without a comprehensive strategy for SEO. This is not an argument but a direct, simple statement. Luckily, we’ve got you covered. Voted one of the Top 30 SEO companies in the U.S. in 2020, we will navigate you to the best search engine optimization solution.
What is an SEO Strategy
“An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings.”
You may have heard many people talking about building a strategy for SEO but never quite know where to start. You may have seen screenshots of the Google Keyword Planner, SEMRush, or other keyword tools, but they all look too much like a giant, complicated pivot table.
Compared to other digital marketing aspects, SEO is more technical, better-developed, and harder to tackle. Meanwhile, the stereotypical thought of “only big money gets the no.1 search engine result” also stops many businesses from giving SEO a shot.
SEO can, indeed, be costly. And a larger, more established company sure has more leverage in the search engine world. However, isn’t it the same in every other business aspect? Think about traditional PR: isn’t it true that large companies seem to get more news exposure? Think about TV advertising: aren’t the familiar corporate names still the dominant players in the TV world?
Therefore, don’t let spending and the big names intimidate you. You have plenty of alternative routes to increase your rankings and get seen without throwing millions into your marketing spending.
Key Components
Don’t know where to start, but want to try your hands on building the strategy first? You may want to begin with one of the following key components.
Keywords. Keywords are the vein and nerves of your SEO strategy. There are plenty of free tools online you can use to conduct keyword research.
Content. An SEO content strategy is slightly different than SEO for a website. Remember your content must resonate with your target audience. Understand who you are speaking to first, then learn to appeal to the search engine.
Backlinks. Even if you are a new business, you can still build backlinks effectively. For example, ask for link trades from your colleagues, join local chamber directories, and sign up for credible online databases.
Social Media. Social media optimization is a whole different story. Research your primary platform to get acquainted with its algorithm first!
Technical SEO. Is your website mobile friendly? Is key information above the fold? How long does it take to load your page? Most critically, can Google crawl your site without obstacles?
Or, you can shoot us a message and have a solution delivered to you.
Featured SEO Services
Take a look at our featured SEO services and learn how your organization can benefit from partnering up with a content marketing agency specializing in search engine optimization.
On-Site SEO
Not ready to invest in long-term SEO? Our on-site SEO is a one-time optimization that maximizes your existing website and allows it to reach its full potential.
Keyword Strategy
Try our keyword cluster model and 4x your SEO efficiency. Our unique approach allows clients to scale their SERP ranking within any budget.
SEO Content Writing
Our website audit covers everything from user experience, technical efficiency, crawlability, content strength, and search engine optimization.
Local SEO
Our website audit covers everything from user experience, technical efficiency, crawlability, content strength, and search engine optimization.
Go Beyond Strategy
Looking to hand off your SEO needs altogether? Our team of writers, developers, and marketers is here for you.
We handle everything, including
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First Consultation On Us!
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.