Outbound Marketing Strategy
This content marketing agency isn’t scared of cold emailing, lead generation, and cold calling at all. Unlike many other marketers, we believe digital marketing should support your outbound sales needs and make your sales team’s life easier. Fill your pipeline drip email campaigns, paid advertisement, and automated cold emailing.
Support Your Outbound Sales Team
Many digital marketers seem to conveniently ignore the sales aspect of marketing campaigns. We talk too much about how marketing focuses on the long run, completely avoiding a company’s needs for short term revenue growth.
But did you know that cold emailing is a critical part of digital marketing? In fact, there is a whole aspect of online marketing most people don’t feel comfortable speaking about — outbound marketing.
There are a few goals behind building an outbound marketing strategy:
Understand how your marketing efforts can support your sales team
Align both inbound and outbound marketing campaigns with sales goals
Create a process focusing on filling up your pipeline
Create synergy between your marketing and sales departments for maximized ROI
Triple your Cold Email ROI
“21% of email recipients report email as spam, even if they know it isn’t, and 57% of consider a message to be spam if it isn’t relevant to their needs even when they know the sender”
Most people look at cold email as if all you need to do is type out a sales pitch and batch send it to a list. Some companies are still purchasing prospect lists from 3rd party providers without ever validating any of the contacts. Upon first glance, this seems to be how cold emails were done since the beginning of the time.
However, without a strategy, your cold emails will most likely:
End up in the spam folder
Fail to address your prospect’s needs
Fail to demonstrate your company value
Turn off higher-intent prospects because they appear to be sloppy.
Lower your sender credibility which can put your regular business emails into the spam folder too.
But an outbound marketing strategy would change everything. It will fit your cold email campaigns into the larger picture of outbound sales and marketing, increase your delivery rate, and enhance your copy efficiency.
Featured Outbound Marketing Services
Cold Email Campaign
Everyone is doing outreach, and 80% of those are sloppy. Do you want your cold emails to end up in someone’s spam folder — or LinkedIn posts as the laugh of the day? We didn’t think so.
Sales Navigator
What’s the big deal with LinkedIn, you ask? It is by far the highest-value professional networking platform for businesses and sales professionals. Is that convincing enough?
Drip Email Campaign
Drip emails work with more than subscribers. We use the drip structure to help you do outreach more organically and efficiently. Talk like a human, and your audience will listen.
Sales Automation
Sick of chasing tasks? Our outbound marketing services focus on building an automated system that integrates all your sales, marketing, and customer service platforms.
Digital Marketing for Business Development
Outbound marketing goes hand-in-hand with your sales and business development needs. This is the only time when we go beyond the “marketing looks for long-term effect” narrative and turn things around. Because when it comes to outbound, it is all about effectiveness, efficiency, and massive action.
Bottomline-Driven Marketing
Are you tired of hearing others tell you to be patient when your revenue structure is at stake? Are you sick of posting things on social media because some “expert” told you to do so, but you just don’t ever see the effort pays back?
If you don’t see value in traditional digital marketing activities, chances are you lack the outbound marketing piece. If you feel that you are wasting money to “look good,” that suggests that your marketing and sales are not in line with each other.
In the end, your bottom line should be what drives all your sales and marketing effort, whether long term or short term. So let us help you out. Let us use marketing to directly accelerate your revenue growth.
We are Your Sales Support Team
Have you ever heard of the joke that sales and marketing hate each other? Well, that’s not how we think. Instead, we will willingly become your sales support team.
When we look at outbound digital marketing, we match it with your sales funnel stages. We go into your sales process to truly understand what your business development team needs to succeed, then we fill in the blank with collaterals, campaigns, and other supportive materials.
Unlike our competitors, marketers at Westerlund, Co all have a sales and/or business development background. We, more than anybody else, understand that a business should never compromise on its bottom line.
Get Your New Age
Outbound Marketing Strategy
Forget about everything you’ve learned and look at your pipeline with a fresh pair of eyes. Let us match your marketing piece with your sales process so you can automate and scale growth. The first session is on us because we know the value will keep you coming back.