PPC Campaigns
Google Ads works. But you gotta do it the right way. Well, we know the right way.
Why PPC?
PPC, or Google Ads, is one of the few methods that allow you to directly reach a high-intent, purchase-ready, in-market audience.
Compared to other digital marketing methods, PPC campaigns have a faster turnaround and more direct results. When done right, it is one of the most powerful new-customer acquisition and remarketing tools there is.
Unlike the common belief that PPC is expensive, it is actually an extremely cost-effective digital marketing tool.
How We Do Google Ads
Target Market
Do you have a service area? Or a new market you’re trying to open up? We will distribute ads only in your target area so we can make the best use of your budget.
Smart Spending
By closely monitoring your ad performance, we will adjust and optimize your ad spending schedule so you’re getting the most out of your dollar.
Target Audience
Do you know your target audience? We’ll help you optimize your audience persona, set up audience demographic and behavioral targeting, and craft the copies accordingly.
Remarketing Campaigns
Allocate a part of your budget for remarketing campaigns so we can help you capture those who’ve briefly crossed path with you.
FAQs
What exactly is PPC?
PPC stands for Pay-Per-Click. It is the common term used by non-marketers for Google Adwords.
So I’m only paying for clicks?
Not necessarily. Google Adwords is extremely versatile and highly customizable. There are different indexes and parameters you can “pay” to target which would decide how you’re billed.
Why PPC over other channels?
Actually, there is no direct answer to this question. Depending on your business, your target market, and your goals, PPC might be the most effective solution for your lead generation needs, or it may not be at all.
Is PPC expensive, though?
Once again, it depends on what you’re trying to accomplish and what your targets are. It takes comprehensive evaluations to determine whether your budget makes sense, or how we can make it work.
See If PPC is For You
Is PPC your next lead generation solution? Find out with a free fact-finding session!