Marketing Audit
The first step to all solutions is acknowledging the problems. We dare you to be honest with digital marketing performance.
Why You Need an Audit
Many companies have the misunderstanding that a marketing audit is only needed when a company undergoes rebranding or a major marketing incident has happened. However, it is best practice to conduct regular audit so the company can be proactive with its marketing strategies, planning, and execution.
Have you been thinking you can do better? Then, a marketing audit might be exactly what you need to reach that next stage of goals. Or, maybe you don’t like what you’re doing right now but are unsure which direction to go. In this case, a thorough marketing audit will cast light on the solutions you have.
Our Process
Marketing auditing is a comprehensive process that looks at not only the individual pieces of your company's marketing, but the interactive relationships that weave them together. That’s why we conduct audits with a process tested by various clients from different niches:
We start by evaluating your goals and your audience
Next, we look at your competitors and the current market trends in your industry
Then, we go through your existing system, strategy, channels, and technologies
Finally, we put together an action plan on what needs to be done for you to accomplish your goal, tracked with short and long-term goals.
Auditing Scope
There are various types of marketing auditing that focus on different aspects. Knowing what you’re trying to accomplish, and understanding what metrics are associates with your goal, are the two keys behind an effective audit.
Environment Audit
An environment audit focuses on the external elements that affect your marketing strategy, actions, and performance.
Goal: Provide insight for developing a marketing strategy.
Strategy Audit
As the name suggests, strategy audits look at your current marketing strategy.
Goal: Optimizes your strategy to stay relevant and efficient
Organization Audit
An organization audit focuses on the organizational resources a company has that can be leveraged for marketing.
Goal: Discover new marketing opportunities and increase efficiency.
System Audit
A system audit focuses on a company’s technical abilities.
Goal: Ensure the right technical setup for your goals.
Productivity Audit
The productivity audit focuses on your current efforts’ profitability.
Goal: Discover new marketing opportunities and increase efficiency.
Function Audit
The function audit audits the marketing 4Ps of the company.
It’s the most comprehensive and critical audit that needs to be done regularly.
What Happens Next?
Reflect
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Optimize
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Analyze
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Claim Your Free Marketing Audit
You read that right. Our marketing auditing is 100% complimentary with no strings attached.