Content Marketing Strategy
Stop listening to those who tell you to write 12 articles a month for “SEO purposes.” They don’t know what they are talking about. The fact is, you can’t generate ROI from content marketing unless you have a strategy that reflects your organization’s customer journey.
Demystifying Content Marketing
We know what you’ve been told. “Just be authentic and tell a good story!” So you start writing blogs, sending emails, doing shout outs on social media, pouring your heart and soul into the void, hoping someone would resonate.
And when your efforts don’t work, you start to wonder if content marketing is yet another fluff jargon conjured to make your life harder, so somebody could profit. Sadly, your fear was legitimate. There are plenty of people who barely have any idea what content means, and those are usually the ones telling you what to do, and ruining your chance to grow.
So we decided that we’re going to be that content marketing agency that will cut all that bullshit.
The Life Changing Content Marketing Plan
We can’t promise you wealth, success, and prosperity. We are not some mythological Greek deity. What we can promise you is, when you decide to build out a content strategy with us, you can finally
capture your audience at every stage with the right content
differentiate yourself from your competitors once and for all
find the right platforms for you and connect with the right people
automate your content creation, audit, and optimization
Featured Content Marketing Services
As one of the best content marketing agencies in the KC Metro area, we do more than strategic planning. Tired of dealing with the writer’s block, or simply want to rid yourself of the concerns of content creation together? We have the right solution for you.
Now riddle me this:
Why allow yourself to work with mediocre “marketers” when you can work with a team of certified copywriters, creative writers, designers who also know how search engines work?
SEO Content Writing
Create blogs and articles with your SEO bottomline in mind. Unlock the magic of our radiation content model.
Social Media Content
I mean… How can you expect others to remember you when you look and sound like 100 other businesses on Facebook?
Lead Magnets
Whitepapers, case studies, templates, infographics… Let our professional designers showcase your knowledge and capability.
Email Marketing
Email creation is a form of art, and you can’t change our mind. So let’s ake your subscribers look for your email from now on.
B2B Content Marketing Strategy
Content marketing for the B2B world has been difficult traditionally. Some most common complaints include:
Low engagement rates
Unable to pass the gate-keeper
Low ROI when it comes to revenue conversion
It is true that the B2B world focuses heavily on sales over marketing. With the stereotypical understanding that “big accounts don’t care about social media,” many organizations end up stuck in a frustrating cycle, in which the marketing team could not prove its value whereas the decision-makers don’t see marketing efforts reflected in revenue growth.
However, can b2b companies benefit from content marketing?
The answer is yes.
If you are not seeing the results, chances are, you need a new content marketing strategy that resonates not only with your target audience, but your sales process as well.
Be the Solution
Do you know what we often forget? Business owners are humans too. So just like how consumers are looking for a solution to their pain, so are business owners.
Therefore, the secret to content marketing for b2b is being the solution. Cut the fluff, talk with compassion. Understand your audience’s pain — better, feel it. Talk their talk, walk their walk, and connections will naturally develop.
“But why should they listen to me?” You may ask.
Here’s the thing.
If you are providing true value. If you are genuinely there to help, then they will listen.
The only thing left is to get you in front of them.
Sales-Driven Marketing
How often do you hear people using “marketing is not sales” to justify a low ROI? How often do you feel the frustration that certain “marketers” seem to crucify you for wanting to protect your bottom line (which you should)?
Enough of that.
Our content marketing strategy matches with your sales process, so your sales team feels supported at every stage of the pipeline.
Got a rough lead? Warm them up with top-of-funnel content to raise interest. Revisiting a previous client? Put your client retention and loyalty cultivation content to use. Looking into sales and marketing automation? We can work with your CRM too.
4x My Content Marketing ROI!
Did you know we were rated one of the top content marketing agencies in Kansas City? That’s how good we are! And we happen to be so confident in what we do, we are offering your first session on the house. The offer doesn’t wait, so better tap on that button now!