We helped an established eCommerce brand earn featured snippets and 1st-page placement with 0 ad spend.
1st Page
ranking with featured snippet placement
2x Clicks
holiday season Y2Y organic traffic increase
+116.88%
Y2Y holiday sales increase
Company Overview
Shop Miko
MIKO is a leading online foot massager shop. Here, you will find various foot massagers and body massagers, air purifiers, and humidifiers with patented technologies, robust functionalities, and affordable prices. The brand launched its first-foot massager in 2018.
Today, Shop Miko offer a full line of body massagers and foot massagers. as well as HEPA air purifiers for different home sizes, and a brilliant cold and warm mist humidifier.
In 2022, Miko rebranded as a wellness online marketplace and began carrying third-party products that align with its mission and values.
The Problem
While our eCommerce website optimization conducted in the previous phase brought satisfying results, it is not enough to fulfill the client’s goal of staying competitive in the search engine world for the long term. The client’s main challenges are:
Close to zero budget for advertisement, meaning the client must capture BOF leads almost 100% through organic search
Highly optimized Amazon shop and large retail store listings (Walmart, Bed, Bath & Beyond, etc.) makes native product listing ranking challenging
A severe lack of TOF and MOF content that generates demand and interest, or establishes the brand’s credibility
The Solution
Ranking Driven by Helpful Content
Google’s latest helpful content update gives small businesses like Miko a great opportunity to increase SERP ranking rapidly without burning through a humble budget.
A Full-Funnel Content Strategy
Although Miko has an established brand on Amazon, the website is still new. Therefore, we created a full-funnel content strategy with a heavy focus on MOF (problem-aware) content. Our goal is to gain rankability on high-intent, problem-aware keywords to generate demand. Our strategy placed product pages as the main BOF lead-capturing pages, however, we also decided to create long-form comprehensive reviews to offer more insight to BOF leads so they feel comfortable making a purchase.
Optimizing Products for BOF Keywords
After a few months of aggressive content optimization, we noticed the previously updated product pages are falling behind after Google’s algorithm update in late August 2022. Therefore, we implemented a new round of optimization, enriching existing content while focusing on BOF keywords used by solution-aware buyers looking for products with specific features. This ensures that we serve the right product to the proper audience, significantly increasing clickthrough and conversion rates.
The Solution
Radiation Keyword Strategy
Following Google’s semantic search best practices, we implemented a radiation keyword strategy that builds clusters surrounding core topics to serve the audience with tailored content that satisfies their needs.
Robust Inbound Linking
Technical Optimization
Site performance is the foundation. Therefore, we make sure to conduct monthly audits and optimization to catch any potential risks at the earliest stage.
The Result
12-Month Increase Trend in Organic Traffic
100%+ Y2Y Increase in Impression and Clickthrough
First Page Results Capturing 0-Click Search Audience
Increased Impression, Decreased Bounce Rate
A steady increase was identified over month-to-month performance during the first three months after the initial optimization was done. This client had a 4 months window before we started large-scale content optimization for competitive ranking, therefore, our goal was to maintain the growth momentum after the new site launch.
Non-branded Keyword Rank Increase
A steady increase was identified over month-to-month performance during the first three months after the initial optimization was done. This client had a 4 months window before we started large-scale content optimization for competitive ranking, therefore, our goal was to maintain the growth momentum after the new site launch.
Knowledge Graph Placement
A steady increase was identified over month-to-month performance during the first three months after the initial optimization was done. This client had a 4 months window before we started large-scale content optimization for competitive ranking, therefore, our goal was to maintain the growth momentum after the new site launch.
Ready to Grow?
These results can be yours, if not better! See for yourself why we’re recognized as one of the top-performing content marketing agencies in every state we go. We create each strategy based on your needs, budget, and business goals, and help you make every dollar work.
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