5 Marketing Strategies for Nonprofits For Measurable Results

Not all strategies are made equally, and there are plenty of noises promising you a wonderland. So, we figured we'd put our expertise to use, and give you 5 of the best marketing strategies for nonprofits that will actually bring you measurable results, so you can continue to optimize your gameplan and scale your organization.

Identifying the Best Non Profit Marketing Strategies

Westerlund, Co has worked with different organizations, both from a traditional marketing aspect and in the digital space. In the past, we've ran successful Giving Tuesday campaigns, helped organizations reach corporate-level donors with effective content marketing, and leveraged SEO best practices to help organizations gain the attention they deserve.

After years of trial and error, we've developed a good system to spot a good strategy from a bad one — after all, plenty of NPOs rely on the one-person marketing team (which is okay!) and often do not have a consultant to help navigate them through the excessive information online.

Build Up Your Facebook Community

Of all the social media patfroms, why Facebook?

The most obvious answer is the fact Facebook already has a robust built-in online fundraising tool for nonprofit organizations. Facebook also has native functions such as peer-to-peer fundraising, corporate donation matching, and the seamless integration with most ticketing platforms such as EventBrite.

Additionally, Facebook lets you stay enganged with not only your potential donors, but also other community organizations who can help you grow further. Since community engagement is far more critical for an NPO than any other businesess and organizations, Facebook should definitely be the core of your nonprofit marketing strategy.

Finally, You can also become a verified nonprofit on Facebook, which increases your organization's credibility.

Focus on Storytelling

You hear people talk about storytelling all the time, but rarely do they provide you a tangible guideline to follow. And let's not forget that storytelling efficacy is difficult to measure.

Well, there are ways to make things easier for you.

First of all, understand what your story really is. A good place to start would be using the 4P strategy for nonprofit marketing, which helps you position your orgranizations appropriately so you know how to "sell" yourself to future donors.

Next, you should always use statistics, direct quotes, images, and even videos whenever it's suitable. Being detailed and specific can increase your credibility and help you build emotional connections with your audience.

Incorporating various format also makes it easier for you to measure content performance and make optimization decisions..

Always Back Yourself Up with Numbers

So let's talk a little more about numbers. Newer, smaller organizations often find it challenging to leverage statistics, either because their work is on a smaller scale, or they simply do not have enough to show yet.

However, having smaller numbers is better than having no numbers. For the least, showing statistics tell the world that you do care about your cause and have put in the research effort.

Furthermore, how you present your numbers could make all the difference. So think about your approach to whatever stats you have, and go back to your storytelilng to make sure you're presenting them in a way that will amplify your narrative.

Donor Retention via Email Marketing

We don't talk about donor retention enough, yet everyone would love that recurring donation, let alone having a passionate evangelist team who advocates for your cuase relentlessly.

So how do we get there? Email marketing is a good place to start, especially now that people are more comfortable with digital commuination after living through the pandemic.

Specifically, check in with your donors via email regualrly. You should also always follow up after a fundraiser. Emails are also great ways to recognize significant donations so your donors know they're being appreciated, and also see the impact they're making.

Put Some Good Work into Your Website

So many organizations cringe at the thought of needing a new website, let alone investing in SEO. But the latest non profit marketing stats show that most donations have been made online, and largely directly via an organization's website.

And let's not forget the competition. There are so many organiztaions working on the same cause, each with their unique approach and story. How should a donor choose which one to contribute to?

They could only rely on what they can dig up based on their research, whether it's an in person visit, or, more likely, via online search.

Find Help For Non Profit Marketing

But, trust us. Nonprofit marketing can be hassle-free and delightful even. You just need to know what you're doing, or be working with the right people.

If you want to know where to start, feel ree to get in touch with us for a free fact-finding session!