5 Types of Nonprofit Video Marketing Content You Need

Sep 1

The giving season is right around the corner and many nonprofit organizations are looking for ways for better reach in the digital space. After the pandemic, communications are never the same and organizations must adapt to new expectations. As a result, nonprofit video marketing strategies gradually became the center of discussion.

Benefits of Nonprofit Video Marketing

There are plenty of reasons why your organization should explore the possibilities video content brings. Some main advantages of incorporating video into your nonprofit marketing strategy include:

appeal to the algorithm with diversified content format
build a direct emotional connection
illustrate complicated data in an understandable way
engage your audience more effectively
help build an authentic, relatable brand identity
develop stronger donor relationships with customized video messages

Statistics have proven that video remains one of the highest-consumed content format, both across social media and via other channels.

So, if you're just starting to explore video marketing, what are some must-have video content formats?

Explainer Reels

Our no.1 recommendation goes to explainer reels. Since its launch, Instagram reels have quickly gained favor of both the algorithm and the users. The IG app on your phone is more than capable of making awesome reels. It has a default timelapse function, allows you to pin stickers and text, and gives you access to a rich music bank.

Reels are the best for making dull facts more fun and engaging. Unlike IGTV videos, reels can be no more than 30 seconds long, which makes them ideal for quick consumption.

Promotional Videos

Promotional videos are best done with the help of a professional. These are your highest-quality video collaterals and should be used mostly for PR purposes. These videos focus on telling the brand story and explain your organization's purposes. You can also use promotional videos to appeal to corporate-level donors.

Once produced, promotional videos can be used repeatedly for many years. Therefore, be sure you make a good investment upfront for the best quality results.

Livestreams

Livestreams, and the corresponding archive videos are great documentation of your organization's hard work. Stream playbacks also provide those who missed your events and activities an opportunity to feel as if they were present. When it gets closer to the giving season, you can also upcycle live archives into more video content.

Educational Videos

Educational videos can take various format and can often go hand-in-hand with your SEO content writing for your organizations. If you've been planning on building a YouTube channel, educational videos are great content to have up. These can be as simple as you talking to the camera, or as complicated as a professional video with voiceover.

Animated Posts

Unlike popular beliefs, animated posts are not for Instagram only. They can go on other platform such as Facebook and LinkedIn as well. Animated posts are often only a few seconds long and the algorithm allows them to auto play when they show up in someone's feed.

Because how quickly the consumption is, animated posts add a fun twist and often gain higher engagement compared to static images.

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