Westerlund, Co Wins 2021 Technology Innovator Award
Westerlund, Co Wins 2021 Technology Innovator Award
What is the relationship between content marketing and technology? Sure, it sounds all about writing and pretty pictures at the beginning, yet making technology your friend could be the make or break point when running a content marketing campaign for our clients.
Last month, we woke up to a surprise in our mailbox: Westerlund, Co was awarded the 2021 Technology Innovator Award by CorporateVision.
"We believe today's digital marketing is about building a healthy, productive relationship between the human aspect and the technologies," said Xiao daCunha, founder of Westerlund, Co.
About the Company
Westerlund, Co is a content marketing agency in Kansas City, Missouri working with clients across the United States to help them distinguish themselves in the crowded digital world. Our unique approach to content planning, creation, and distribution lines up with our client's sales and overall business goals. By making content marketing a critical piece of the sales pipeline and the company's larger picture, we help drive revenue growth by building our clients a unique identity that distinguishes them from competitors.
The name Westerlund came from one of the brightest young star clusters in the universe. Because we often work with businesses who are still young to the digital marketing game, and we believe that we can all shine like superstars, we decided to have some fun when we first established the company.
The Human Piece Behind Technologies
For too long we've been talking about digital marketing in a scientific way and forgetting that, just like traditional word-of-mouth, fundamentally, it is human relationships driving a business to success.
“A professional content marketer knows the balance between emotions and tech, human experience and winning favors from the algorithm”
When approaching content marketing, Westerlund, Co believes in letting the consumer drive the needs. Even in the B2B sector, we're still talking to another human being behind the screen. And compared to the B2C sector, B2B decision-making is far more stressful and emotional because of how much is at stake.
"Technologies, content... all these things are vehicles," said Xiao, "you need someone to drive the vehicle."
Giving Back to the Community
Heading into the second half of 2021, we've been making a lot of changes to how we approach marketing and branding in general, both for our clients and ourselves. While we heavily focus on B2B marketing, our expertise also flows into the B2C world.
When asked about the company's focus, the founder agreed that, besides continuing to scale and grow, the team also wants to give more back to the business community that has been supportive of their ventures this whole time.
“Marketing itself may not be affordable — because as we always say, you need to spend money to make money, but the knowledge should be. Just because you are not at the place to work with an agency yet, doesn’t mean you deserve to be scammed off by some self-proclaimed guru.”
To help businesses new to the digital game starting off with the right foot, the company has kick-started the Starlight Initiative - learning, mentoring, and networking program for like-minded professionals to grow stronger together.